DEVELOPMENT GUIDELINES FOR AN AIRPORT MOBILE APPLICATION
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Abstract
This paper presents the development guidelines for an Airport Mobile Application with the objectives to (1) study the present of an Airport Mobile Application usability and (2) to present the development guidelines for an Airport Mobile Application. Survey data were collected from representative samples of 400 AOT Digital Airports’ Users. The questionnaire was assessed with the aid of statistical analysis, Mean, Percentage and Standard Deviation were quantified.
The research base on the theory of Technology Acceptance Model, Online Consumer Behavior and service contents based on an Airport Service Quality. The results of the research showed that users accepted the overall technology at a high level, with Technology Acceptance Model: Perceived Usefulness was the greatest, but Perceived Risk was only at a moderate level (mean was 3.23). And found that users have a high level of Online Consumer Behavior as well, with the least behavior on Online Entertainment at a moderate level (mean was 3.23). And service contents within an Airport Mobile Application that users want the most is to be able to assess the satisfaction of using various airport services via the mobile application, with the highest level of demand (mean was 4.48).
Therefore, the development guidelines to improve usability of an Airport Mobile Application in Thailand, Technology Acceptance Model: Perceived Risk should be developed and adding entertainment from the use of an Airport Mobile Application. Moreover, developments in the data architecture within an Airport Mobile Application for efficient use, to improve the accuracy of information, to develop the ability to support an Airport Mobile Application in various operating systems (OS). In addition, an Airport Mobile Application should also support the use of people with disabilities and the application should be publicized to be more known in public.
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