Reputation Crisis: Crisis Management for Sustainable Corporate Reputation Protection
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Abstract
This article has two objectives. Firstly, to study basic knowledge of concepts, theories, and research on reputation crises. Secondly, to present the current business enterprise reputation crisis management guidelines. By discussing the phenomenon from the results of relevant research on the meaning, the impact of reputation crisis and corporate reputation crisis management guidelines, to lead to effective management of corporate reputation crisis. This paper presents five key ways to address crisis management related to reputation as follows; 1) predicting a reputation crisis 2) reputation risk management 3) reputation crisis management 4) reputation risks and crises communication and 5) building a strong reputation. This reputation crisis management approach can reduce the opportunity and deal with the reputation crisis more effectively. Including building a strong reputation for the stability of the corporate reputation in the long term.
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