The Impact of Job Satisfaction on Employee Loyalty: The Case of 3MB Company, Ltd.


  • Nuchjira Potiwan International Master Business Administration Graduate School of Commerce, Burapha University
  • Krit Jarinto Graduate School of Commerce, Burapha University


Job Satisfaction, Staff Loyalty, 3MB Co., Ltd


This qualitative research aimed to explain 3MB staff’s organizational behaviors in terms of their satisfaction and loyalty to the company. The research tools included in-depth interviews and focus group. Data were obtained from the interviews of 20 out of 100 3MB staff and administrators. It was found that most staff were not satisfied with their work but had no other choices of better work. There were no clear results from the eight factors, consisting of working environment, compensation, work itself, responsibility, achievement, growth, recognition, and advancement. Moreover, there was no clear difference in satisfaction between Office and Production staff. Most staff are most likely to resign if they receive a better job opportunity. The research result would be useful for the strategy, policy, and personnel development of 3MB to make it a standard workplace.


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MB Co. Ltd. ERP Retrieved from

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How to Cite

Potiwan, N., & Jarinto, K. (2017). The Impact of Job Satisfaction on Employee Loyalty: The Case of 3MB Company, Ltd. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, 1(3), 43–54. Retrieved from



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