CHANGE MANAGEMENT IN E-BUSINESS SYSTEM IN HOTEL MANAGEMENT: A CASE OF ANCHALEEWIWAT GROUP
Keywords:Change Management, Hotel Management, E-business, Technology, Information Management
The objective of this independent study was to determine the factors that affect to the decision making of changing the E-business system in hotel management. The 200 samples were selected from among the employees in the Anchaleewiwat hotel group. Research was done by questionnaires survey. The data was analyzed by using descriptive statistics including frequency, percentage mean and standard deviation among factors that affected change management in hotel management: a case of Anchaleewiwat group.
The results of analysis show that demographic factors including age level, working experience, income level have intentions to change the management in E-business system of hotel management with a significant level of .000, .000, and .048, respectively. Furthermore, the results of analysis show that internal factors including cognitive components and behavioral components of attitude have intentions to change the management in E-business system of hotel management with a significant level of 0.017 and 0.001, respectively.
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