ATTITUDES AND GOOD VALUES TO INCREASE AFTER-SALES SERVICES EFFECTIVENESS

Authors

  • Thitiwat Eamsa-ad Faculty of Business Administration, Rajamangala University of Technology Thanyaburi
  • Chalitpong Toomliang Faculty of Business Administration, Rajamangala University of Technology Thanyaburi
  • Nartraphee Chaimongkol Faculty of Business Administration, Rajamangala University of Technology Thanyaburi

Keywords:

Attitude, Good Values, Efficiency in After-Sales Service

Abstract

The current world economic growth is relatively slow, but highly competitive. The organization must therefore adapt and find appropriate ways to be more competitive by offering the extended services to the target customers such as after-sale service. After-sales service is the extended activities which help ensure the customers’ satisfaction and repeat. However, to offer the good after-sales service requires the positive attitude of employees within the organizations, who are the key driving components of the business success. The organization must set the strategies to cultivate the positive attitudes and values of employees. In addition, good attitude and values of employees can also enhance the teamwork effectiveness and finally help the organization to reach the set goal. The most important thing for the development of the employees’ attitude and values, the organization must create good environment such as good organizational culture, right organizational goal and direction, organizational learning and sharing, good training and development and so forth. When these environments happen and the employees can perceive these, they will have more positive attitudes and beliefs and at the end perform the better work in order to deliver the impressively perceived environment to the customers.

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Published

2018-08-31

How to Cite

Eamsa-ad, T., Toomliang, C., & Chaimongkol, N. (2018). ATTITUDES AND GOOD VALUES TO INCREASE AFTER-SALES SERVICES EFFECTIVENESS. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, 2(2), 55–64. Retrieved from https://so01.tci-thaijo.org/index.php/GBAFR/article/view/253150

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Research Articles