ATTITUDES, SATISFACTION AND DECISION OF THAI CONSUMERS IN PURCHASING PRODUCTS AND SERVICES OF ESTABLISHMENTS SERVED BY CLMV WORKERS
Keywords:
Migrant Worker, CLMV, Attitudes, Satisfaction, Decision MakingAbstract
This research attempts to study attitudes influencing on satisfaction and purchasing decision of Thai consumers on products and services at business establishments served by CLMV workers. The subjects in this study included 400 Thai residents residing in Chonburi Province. Questionnaires were distributed to collect the demographic information, attitudes toward establishment having CLMV workers, nationalism of consumers, attitudes towards communication competency of CLMV workers, information about satisfaction and purchasing decision on products and services at the business establishments served by CLMV workers. The data then were analyzed by SPSS for Windows and statistics in this study included percentage, average, frequency, standard deviation, independent sample t-test, One-way ANOVA and Multiple Regression Analysis.
The findings revealed that consumers' demographic information and nationalism factors did not have an influence on consumers' satisfaction on products and service at business establishments served by CLMV workers. However, consumers’ attitudes towards establishment served by CLMV workers on personnel and service providing as well as consumers' attitudes towards communication competency of employees from CLMV workers had an influence on consumers' satisfaction. In addition, the consumers' satisfaction has an influence on purchasing decision of Thai consumers on products and services at establishments served by CLMV workers.
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