Visitor Behavior on Club Purchasing Decision of FC Port

Abstract

This research aims to 1) study the behavior of visitors to decide in favor of the club Port FC 2) study the opinions of visitors who are on the market from. for a club of Port FC this research is quantitative research. The questionnaire was used to collect data. By collecting a sample of 335 people, the statistics used in these descriptive statistics were used to analyze data were frequency, percentage, mean, standard deviation and the hypothesis was tested by using Independent Sample (t-test), One way ANOVA (F-test) and Pearson’s product moment correlation coefficient. The study results are summarized as follows: 1) the majority are male. 62.7 percent have a professional / student. 23.9 percent of children aged 20-40 years accounted for 71.6 percent, and the majority of them were married. 54.6 per cent of the level of education and 49.3 percent of the average monthly income of less than 15,000 baht or 44.5 per cent, respectively. The hypothesis testing found that with age, sex, occupation, education and income per month is different. Behavior of visitors in the decision to buy a souvenir from the gift shop at the club Port FC is no different and the factors of the marketing mix. No relation to the behavior of visitors in the decision to buy a souvenir from the gift of the Club Port FC in the time to buy souvenirs from the shop, worth buying souvenirs price and frequency of purchases of souvenirs 2) opinion toward the overall marketing mix, the high level. The average score was 3.88. When considering each aspect, it is found that the highest level of satisfaction is the average of the product. Their opinions are in the high level of marketing promotion, distribution channels and promotion. The average price is 3.98, 3.71 and 3.63 respectively.