Factors Influencing Innovative Work Behaviour in University in Yunnan, China

ผู้แต่ง

  • Zizhen Shao College of Innovation Management, SuanSunandha Rajabhat University, Thailand
  • Chaithanaskorn Phawitpiriyakliti College of Innovation Management, SuanSunandha Rajabhat University, Thailand
  • Sid Terason Faculty of Sports Science Kasetsart University, Bangkok, Thailand

คำสำคัญ:

Digital Leadership, Digital Culture, Innovation Willingness, Human Capital Enhancement

บทคัดย่อ

This study aims to determine the relationship and effects between digital leadership, digital culture, innovation willingness on innovative work behavior of universities in China.This research is quantitative research. Population and sample for the study is college teachers and scholars of universities in Yunnan Province, this study uses the combination of stratified sampling and random sampling to sample universities with different rankings in different Yunnan Province.

The study showed a lowly significant positive relationship between innovation willingness and innovative work behavior. We found that innovation work behavior had moderately significant positive relationships with digital leadership and digital culture. In this study, the results of the multiple regression analysis conducted using the backward method. As these results indicate, our analysis determined that 64.4% of the changes in the innovation work behavior were explained by the changes in the four dimensions. According to these results, the value innovation work behavior can be formulated as follows: “Innovation Work Behavior = 5.960 + (0.756 x digital leadership) + (0.129 x digital culture) + (0.062 x innovation willingness developed)”

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เผยแพร่แล้ว

2024-06-30