Development of Competitiveness of Condominium Real Estate Entrepreneurs in the Eastern Economic Corridor

Abstract

This research has the objectives: 1) to study the development of the competitiveness of condominium real estate entrepreneurs in the Eastern Economic Corridor; 2) to study market Orientation, organizational learning Orientation, and innovation ability. 2) to study the causal factors that influence the development of the competitiveness of condominium real estate entrepreneurs in the Eastern Economic Corridor, and 3) to propose guidelines for the development of the competitiveness of condominium real estate entrepreneurs. This research is a combination of quantitative and qualitative research. The quantitative research consisted of 300 samples of condominium real estate business operators in the Eastern Economic Corridor. The sample size was determined using the criterion of 20 times the observed variable. Stratified random sampling Use questionnaires to collect data. The data were analyzed using structural equation modeling. For the qualitative research, data were collected through
in-depth interviews consisting of officials from government agencies involved in promoting policies in the Eastern Economic Corridor, representatives of condominium operators in the Eastern Economic Corridor, a total of 13 people, and the data were analyzed using content analysis.

The results of the research found that 1) innovation ability, market Orientation, organizational learning Orientation, and competitiveness development of condominium real estate business operators are of high importance. 2) Market- Orientation innovation has the greatest overall influence on the development of the competitiveness of condominium real estate entrepreneurs in the Eastern Economic Corridor, followed by innovation capability and learning orientation, respectively. 3) Guidelines for the development of the competitiveness a model developed, called the “MILD Model” which is a model that Orientations on leading the organization. Giving importance to unique products and services, creating additional value, obtaining worthwhile returns, and creating product differences.