Decision-making Logic, Business Model Innovation on Enterprise Performance of Digital Transformation Enterprises in Environmental Uncertainty
คำสำคัญ:
Decision-Making Logic, Business Model Innovation, Enterprise Performance, Digital Transformation, Environmental Uncertaintyบทคัดย่อ
This study aimed to analyze 1) the direct influence of decision-making logic (causation and effectuation) on business model innovation 2) the direct influence of decision-making logic (causation and effectuation) on enterprise performance 3) the direct influence of business model innovation on enterprise performance and 4) the moderating role of environmental uncertainty on decision-making logic (causation and effectuation) and business model innovation. Research methodology were quantitative method, total sample size 454 furniture manufacturing enterprises in Guangzhou, Guangdong Province, collected data by online survey. PLS-SEM was used to evaluate the reflective and structural models to test the hypotheses.
Research results 1) causation and effectuation not only have a direct positive impact on enterprise performance, but also can have a positive impact on enterprise performance by influencing business model innovation. Business model innovation plays a role as a "connector" between decision-making logic and enterprise performance 2) the impact of causation on enterprise performance (β=0.355, p<0.01) is slightly greater than that of effectuation (β=0.321, p<0.01) 3) the impact of effectuation on business model innovation (β=0.317, p<0.01) is greater than that of causation (β=0.181, p<0.01) and 4) Environmental uncertainty negatively regulates causation and business model innovation (β=-0.142, p<0.01), but positively regulates effectuation and business model innovation (β=-0.214, p<0.01). This study not only enriches the research on decision-making logic outcome variables, but also enriches the research on antecedent variables of enterprise performance, and clarifies the influence degree of causation and effectuation. By understanding these relationships, enterprises can choose wise decision-making logic based on their actual situation to enhance their core competitiveness, improve their performance, and achieve sustainable development.
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