Preparing for Senior Tourists: A Case Study of Phuket Province

บทคัดย่อ

The increase in the number of senior people continues, whether they are foreigners or locals in Thailand. This research aims to study the perspectives of entrepreneurs
in managing the tourism business for senior tourists. It is qualitative research by key informants, and experts, divided into 2 parts: interviewing 5 individuals and organizing focus groups of
2 committees: 5 members of the Southern Hotel Association and 5 members of the Phuket Tourism Business Association. Used a purposive sampling and content analysis.

It was found that the infrastructure for senior tourism is an important factor in attracting tourists. Safety, secondary factors are convenient and easily accessible transportation, including accommodation services. If any place has all these factors, the tourism business will be successful. Convenient transportation, friendly welcome, impressive friendship, all types of facilities, transportation components that can reach tourist attractions, which will help encourage senior tourists to travel conveniently and can also travel to other tourist attractions conveniently in the vicinity, including facilities that make tourists comfortable and enjoy traveling, both in terms of experience and knowledge in participating in tourism activities.
The government should accelerate the implementation of civilized architecture to facilitate the convenience of senior tourists. Civilized countries and the business sector must arrange facilities and design the interior of accommodations with civilized architecture to facilitate
the convenience of the senior and all tourist attractions.