Corporate Culture, Innovative Technologies Management, Management Control, Influencing Corporate Performance of Manufacturing Plant in Thailand
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Corporate Culture, Innovation Technology Management, Management Control, Corporate Performanceบทคัดย่อ
The automotive industry in Thailand is the largest in Southeast Asia and the 10th largest in the world, an annual output of more than two million vehicles, including passenger cars and pickup trucks. This study aims to: study the effect of corporate culture, innovative technologies management, management control and corporate performance. 2.) determine the management control, innovative technologies management play a mediating role between corporate culture and corporate performance. 3) propose development corporate performance model of automotive industry This study employed mixed research methods, the population in quantitative was the supervisor, manager and higher executive of automotive manufacturing plants in Chachoengsao, Chon Buri Province in Thailand, sample size of 344 respondents. For a qualitative study in-depth 15 key experts in the corporate performance model of automotive industry. The convenient sampling was used to choose the respondents, The research tools were a questionnaires and interview question form used for data collection. Data were analyzed by using statistics including descriptive research and SMART PLS
Research found that: 1) corporate culture direct affects corporate performance, innovative technologies management, and management control, then innovative technologies management, and management control innovative technologies management, management control, 2) The management control, innovative technologies management play a mediating role between corporate culture and corporate performance 3) Corporate performance model of automotive industry was improved first corporate culture by constructing an innovation culture, which can be applied to production processes, financial control, and other aspects, control level efficiency and effectiveness, implementation of enterprise strategic planning, improving innovation technology management in manufacturing it will improve both levels of control in enterprise management will lead to improvements in Corporate financial performance and non-financial performance of the automotive industry. However, this study found many theory in Corporate culture/, Innovation technology Management, Management control/, Corporate performance.
เอกสารอ้างอิง
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