Influence of Entrepreneurship on Enterprise Performance with Enterprise Ambidextrous Innovation as Mediator

บทคัดย่อ

The objectives of this study were 1) To study the effect of entrepreneurship on Enterprise performance, 2) To study the effect of entrepreneurship on ambidextrous innovation, and 3) To study the effect of ambidextrous innovation on enterprise performance. This research was Quantitative Research. The conceptual framework of this research was applied to entrepreneurial theory, endogenous and exogenous interpretation of enterprise performance, and ambidextrous theory. The population comprises 1008 middle and senior managers from 252 companies with more than 5%innovation investment. The samples were 291 valid questionnaires, as determined by simple random sampling. The research instrument was SPSS 26 and Amos 24. Statistics used for data analysis were Confirmatory Factor Analysis (CFA) and Structural Equation Model analysis (SEM).

The result of this study found that:1) Entrepreneurship has a significant positive impact on enterprise performance. 2) Entrepreneurship has a significant positive impact on ambidextrous innovation. 3) Exploratory innovation has a significant positive impact on enterprise performance.