Blessing Cultural Product Packaging Design: Taking Guanlin Temple in Luoyang as an Example

บทคัดย่อ

This paper takes Guanlin Temple in Luoyang as a case study to explore the packaging design of praying for blessings cultural products, with a view to finding out the design solutions suitable for the market. Through qualitative research methods, combined with the historical and cultural background of Guanlin Temple and the method of packaging design of praying for blessings cultural products, this paper aims to study the praying for blessings culture of Guanlin Temple in different periods, to analyse the existing packaging design of praying for blessings cultural creative products of Guanlin Temple and the problems that exist, and to design a new packaging of cultural products and to carry out feasibility analysis. Existing blessing cultural product packaging there are some problems, such as design similarity, lack of cultural characteristics, too traditional and so on. At the same time, this paper also reviewed relevant literature to understand the consumer demand for praying for blessings cultural products and market trends.After market research, literature review and expert proof, we summarise the key features that the packaging design of blessed cultural products should have: firstly, to emphasise the connotation and characteristics of blessed culture; secondly, to innovate the design in order to attract consumers; thirdly, to meet the demand of the actual use of the products and to ensure the practicability and convenience. These research results have practical application value for enhancing the attractiveness and market performance of the packaging design of blessed cultural products.

This study provides guidance on the packaging design and sales strategy of Guanlin Temple Prayer for Blessings cultural products, but there are limitations such as a small survey sample and limited scope. Future research can expand the scope and sample size of the survey to gain a deeper understanding of market development and trends. Through experiments and questionnaire surveys to explore consumer purchase intentions and needs, to provide more accurate guidance for product packaging design and sales strategy.