Gui Zhou Nuo Opera mask: Application of Chinese Traditional Heritage of Creative Product Design

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This research is qualitative. To better protect the intangible cultural heritage of Guizhou Nuo opera masks, this paper closely combines the current political and cultural industry backgrounds. It relies on field surveys to investigate the current market demand for Guizhou Nuo masks and the market status of related cultural and creative products. A series of studies were launched with three research objectives: (1) Study the history and development process, classification, artistic characteristics, and cultural connotation of Guizhou Nuo opera masks. (2) Research and analyze relevant theories of cultural creative products and analyze the feasibility of innovative application of Guizhou Nuo opera masks in the design of contemporary cultural creative products. (3) Design cultural and creative products of Nuo opera masks.

Based on qualitative research methods, literature review, field survey, expert interview, user experience, and results presentation， the research results found that Guizhou Nuo opera masks are the primary embodiment of contemporary Guizhou culture and traditional Chinese heritage. In the long history of civilization development, the body carries a long history and rich cultural connotations, including various plastic arts and artistic features. It is a unique and precious heritage in the Chinese treasure house and a treasure of Chinese cultural innovation. Guizhou Nuo masks are one of the first batches of intangible cultural heritages listed as key national protections. They have distinct regional and ethnic characteristics and embody the wisdom of the working people of all ethnic groups in Guizhou. The inheritance and innovation of intangible cultural heritage is an enduring topic. Although Guizhou Nuo masks are famous for their dazzling array and all-inclusiveness, they also face the impact of the trends of the times and the aesthetic choices of the audience. Therefore, the inheritance and development of Guizhou Nuo masks should meet the requirements of intangible culture. The inheritance, protection, innovation, and development trends of cultural heritage.