Creating Competitive Advantage Educational Management for Chinese International Students of Higher Education Institutions in Thailand

บทคัดย่อ

The objectives of this research were 1) to study the level of administrative policy variables quality management process innovation and competitive advantage educational management of Chinese students in Thailand, 2) to study the influence of administrative policy variables quality management and process innovation towards competitive advantage educational management of Chinese students in Thailand, and 3) create a competitive advantage model educational management of Chinese students. The research methodology was quantitative the competitive advantage educational management theory conceptual framework. SEM analyzed the population as project leaders in educational management in Thailand, so the sample size was determined using the 20 times the observation variable criterion 16x20= 320 Chinese students. The proportional random sampling method was used. The research instrument was a 5-rating scale questionnaire. The statistical tools used for analysis were structural equation modeling by LISREL and descriptive statistics.

The research results revealed that 1) the level of administrative policy variables, quality management process innovation, and competitive advantage educational management of Chinese students in Thailand were high-level quality management and process innovation. 2) Administrative policies, quality management, and process innovation were the critical factors directly affecting process innovation. Universities should urgently pay attention to developing innovation, processes, and processes for universities by bringing technology or innovation from abroad to use in teaching and learning and measures to promote and drive the University to develop innovations for their use. 3) the competitive advantage model, educational management of Chinese students, the researcher developed is called the PQI Model It is because of the policy of the Chinese government. Studying abroad will give Chinese students a new perspective that will be adapted to work in China's government and business sectors.