Study Learning Achievement by using Journalism and Broadcasting Courses of Students in Local Colleges

บทคัดย่อ

The objectives of this study were: 1) to study and propose a curriculum framework for journalism and broadcasting education in Chongqing that integrates achievements, fostering a hands-on learning environment. 2) to study a model for cross-disciplinary curriculum integration in journalism and broadcasting education, aiming to broaden student skill sets and adaptability to the evolving media landscape. 3) to study the impact of incorporating real-world case studies and establishing industry partnerships on student engagement, learning outcomes, and career readiness in journalism and broadcasting education. The study employs a mixed-methods approach, utilizing both quantitative and qualitative methodologies. A structured questionnaire was distributed to 300 students to gather quantitative data, while in-depth interviews and classroom observations provided qualitative insights.

             The research results revealed that 1) Innovative curriculum design, incorporating experiential learning, technology-enhanced learning, and case-based education, significantly enhances student learning achievement. 2) Students expressed high satisfaction with the curriculum, particularly valuing the integration of digital tools and real-world applications. 3) The study also highlights the importance of industry collaborations, noting that partnerships with media companies enrich the learning experience and improve professional readiness.