Cultural Communication of the Guangxi Zhuang Ethnic Group’s Pumiao Huapo Festival in the Context of the New Era

บทคัดย่อ

The excellent traditional Chinese culture is the cultural source and origin of the Chinese nation. Inheriting and promoting the excellent traditional Chinese culture is important to China's modernization and national prosperity. Guangxi is renowned for its rich ethnic minority resources, which have given birth to many excellent festival cultures. In the context of the new era, the vitality of traditional culture faces severe challenges such as the lack of cultural innovation, outdated communication methods, and insufficient social attention. The Pumiao Huapo Festival of the Zhuang ethnic group in Guangxi, as an autonomous regional-level intangible cultural heritage and a significant, representative folk festival of the Zhuang ethnic, carries rich regional culture and national emotions. Cultural innovation, inheritance, and promotion are particularly important. In the context of the new era, the Pumiao Huapo Festival of the Guangxi Zhuang ethnic group has realized cultural innovation and communication innovation. By using creative information communication, it activates its core cultural values, promotes cultural regeneration, and thereby expands the influence of the Pumiao Huapo Festival of the Guangxi Zhuang ethnic group. This also better inherits and promotes the value of intangible cultural heritage.