Risk Management Strategy Based on the Concept of Digital Skills in Guangdong University of Finance and Economics, Guangzhou, China

บทคัดย่อ

The research objectives were 1) to study the level of risk management and digital skills at Guangdong University of Finance and Economics, Guangzhou, China, 2) to develop a risk management strategy based on the concept of digital skills at Guangdong University of Finance and Economics, and 3) to evaluate the proposed risk management strategy. The sample consisted of 304 full-time teachers from Guangdong University of Finance and Economics, selected by simple random sampling. The research instruments included a questionnaire, a focus group discussion guide, and an evaluation form. The data were analyzed using frequency, percentage, mean, standard deviation, and the Priority Needs Index (PNI Modified). 

The results revealed that 1) the overall level of risk management and digital skills was at a high level. Among the dimensions of risk management, Risk Control received the highest mean score, while among the dimensions of digital skills, Digital Tool Operation Skill received the highest mean score. 2) The Priority Needs Index analysis identified key areas requiring improvement, which were further analyzed through SWOT and TOWS analyses. Based on these findings, a risk management strategy grounded in the concept of digital skills was developed, emphasizing curriculum enhancement, faculty professional development, digital resource support, industry–university collaboration, and institutional risk governance. 3) The proposed Risk Management Strategies Based on Digital Skills consist of four integrated strategies: Strengthening Risk Identification through Digital Intelligence; Enhancing Faculty Digital Competencies and Risk Assessment Capabilities; Advancing Digital Risk Control and Governance; and Establishing a Continuous Improvement and Organizational Learning System.