Enhancing Urban Tourism in Bangkok: Challenges and Opportunities
DOI:
https://doi.org/10.14456/arv.2024.3Abstract
T
This research aims to investigate the interplay between urban development and urban tourism in Bangkok by identifying challenges, potentials, and opportunities for enhancing the city's appeal. Utilizing a mixed-methods approach, the study incorporates foreign tourist questionnaires, stakeholder interviews, and online open data analysis from prominent travel platforms. The findings reveal that, despite numerous clusters of tourist attractions and facilities, mobility infrastructure emerges as the most significant challenge for urban tourism and development in Bangkok. The study recommends concentrating on the development of primary attractions, secondary support facilities, and additional elements for convenient mobility to address these challenges. By acknowledging the strengths of Bangkok's diverse tourist attraction clusters and their proximity to primary and secondary elements, the research underscores the need for improved mobility facilities for tourists. This study contributes valuable insights into the challenges cities face in promoting urban tourism and emphasizes the critical role of mobility infrastructure for Bangkok Metropolitan Administration (BMA).
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