Use of Web 2.0 to Support Human Capital Creation: A Case of Indigenous Knowledge in Rural of Thailand

Authors

  • Lanthom Jonjoubsong Department of Business Computer, Faculty of Business Administration Huachiew Chalertprakiet University
  • Nathaporn Thammabunwarit Department of Business Computer, Faculty of Business Administration Huachiew Chalertprakiet University
  • Kitti Lertkamolruk Department of Business Computer, Faculty of Business Administration Huachiew Chalertprakiet University

Keywords:

Human capital, Human capital creation, Indigenous knowledge, Web 2.0

Abstract

Indigenous knowledge (IK) has values for local in strengthening food, health and economic security, and sustainable society and ecological systems. It would be human capital for local communities, especially the young generation before they have been far from communities, in order to effectively utilize it. IK has specific characteristics. It is transferred and created based on oral transmission and informal methods within local
environments and cultures. IK human capital creation for the young generation would be based on learning styles of the young generation known as the Net generation. This study aimed to apply Web 2.0 services to support IK human capital creation for the young generation in rural of Thailand. This study was conducted with action research at Baan Yangdaeng school in Sanamchaikate district of Chacheonsao province in the east-central region of Thailand. The population of the study was students at Prathom 5 and 6 which altogether 22 students and resource people for indigenous knowledge HC creation were the members of the Organic Agriculture in Sanamechaikate district who were community members. An action team chose four Web 2.0 services—blog, social network with Facebook, and multi-media sharing with Youtube and Flickr to support IK human capital creation processes. The study used the knowledge of indigenous vegetable as the IK for study. The study found that students were interested to use social network with Facebook, and multi-media sharing with Youtube to learning and sharing. All the services would
support both direct and indirect IK human capital creation processes.

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Published

2017-06-30

How to Cite

Jonjoubsong, L., Thammabunwarit, N., & Lertkamolruk, K. (2017). Use of Web 2.0 to Support Human Capital Creation: A Case of Indigenous Knowledge in Rural of Thailand. Business Review Journal, 9(1), 247–262. Retrieved from https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/121587

Issue

Section

Research Articles