Vol. 17 No. 2 (2025): July – December | Business Administration and Management Journal Review

Special Articles

Digital Culture: From Hierarchical Management to Real-Time Collaboration in the Modern Organization

Chatcharawan Meesubthong

1-8
- PDF

Research Articles

Entrepreneurship in Thailand: A Panacea to Economic Growth?

Issara Suwanragsa, Pallapa Srivalosakul, Pathathai Sinliamthong

9-28
- PDF
Demand Planning and Forecasting for Hotel and Accommodation for Important Tourists Visiting Target Area in Bangkok after the COVID-19 Pandemic

Chatpon Mongkalig

29-44
- PDF
Trustworthiness of Micro-Influencers Affecting Purchase Intention in Products and Services in Bangkok, Thailand

Thapanee Sritisan

45-64
- PDF
The Affecting of Personal Job-Fit and Job Crafting on Job Satisfaction of the University Staffs in Thailand

Veerasak Jinarat

65-84
- PDF
Financial Inclusion and Vulnerability in a Developing Nation: Role of Financial Literacy, Digital Finance, and Socioeconomics Spacing

Dwitya Aribawa

85-104
- PDF
Scale Development of Barriers to Low Carbon Tourism in Thailand

Patteera Pantaratorn, Kannika Phoncharoen, Wongladda Weerapaiboon

105-124
- PDF
Logistics Efficiency and CSR: Enhancing Organizational Image, Trust, and Sustainable Loyalty for the Cold Chain Logistics Provider

Sawitree Thanakijcharoenpat, Surasidh Boonchunone, Nantawan Boonraksa, Chumpol Karnpakdee

125-144
- PDF
Factors Affecting the Political Participation Behavior of Undergraduate at Rattana Bundit University

Junpen Phungchim, Suriwipa Chaiyapan, Rassamee Onpreeda

145-161
- PDF
Factors Affecting Intention to Use Robots or Automation Systems in Manufacturing Electronic Component Parts in Laem Chabang Industrial Estate

Passakorn Jaruenroop, Nipa Niruttikul

162-180
- PDF
An Analysis of the Phenomenon of Adapting Online Literature into Chinese Web Short Dramas

Liang Xiamiao, Wu Qiong

181-196
- PDF
Purchase Intention and Online Purchase Behavior Case Study of Online Purchases by Students in Bangkok and Surrounding Areas

Jirachai Muenlit, Issarapong Poltanee

197-216
- PDF
Creative Innovation of Thai Local Woven Product in Phetchaburi Province

Nataorn Mahatamnuchok, Sopaporn Klamsakul

217-231
- PDF
Causal Variables of Service Innovation Capability, Resources Availability, Market Leadership and Competitive Intensity that Influences Service Performance in the Hotel Businesses on the Andaman Sea Coast of Thailand

Jongdee Limchuchua

232-251
- PDF
Guidelines for Promoting Cooperation between Small and Medium Enterprises and the Local Government/Private Networking toward the Opportunity Entering the Southern China Market

Patchara Phochanikorn, Chutira Rabob, Pannarai Saengwichian, Zhao Jingyan

252-270
- PDF
The Consumer Awareness of TEMU and Perception Toward TEMU Online Advertising: A Case Study in Bangkok Metropolitan

Liang Tingbin, Pimsiri Phutrakul

271-287
- PDF
The Effects of Social Media Influencer’s Attributes on Thai Student’s Online Purchase Intentions in the Skincare Industry – A Case Study of Huachiew Chalermprakiet University

Shen Rongli, Pimsiri Phutrakul

288-307
- PDF
The Influence of Online Recruitment Platform on Job-Seeking Behavior of College Students from Weifang University of Science and Technology

Huayu Jia, Chatcharawan Meesupthong

308-327
- PDF
Challenges and Opportunities for Huachiew Chalermprakiet University Students within the GIG Economy

Yuelin Cai, Chatcharawan Meesubthong

328-347
- PDF
The Influence Factors of Customer Satisfaction On Cosmetics Purchasing Through Live Streaming

Chen Cai, Lanthom Jonjoubsong

348-363
- PDF

Academic Articles

Concepts and Factors Affecting Agricultural Products Manufacturing Industry for Sustainable Supply Chain Management

Roongthip Thamsena, Piyachat Jarutirasarn, Chouwalit Hamontree

364-378
- PDF
Technologies for Enhancing Efficiency in Transportation Management

Jintana Seahapong, Nantawan Boonraksa

379-397
- PDF
The Approaches for Teacher Development in Digital Era

Phachara Sinsomros, Thawatchai Oui-panich, Chaiwat Prasongsang

398-411
- PDF
Use of Blockchain Agricultural Traceability Systems to Enhance the Sustainability of Agricultural Systems

Lanthom Jonjoubsong, Nathaporn Thammabunwarit, Puangchompoo Jones

412-426
- PDF

Book Review

การเรียนรู้วิธีดำเนินธุรกิจ นำเข้า-ส่งออก ครบวงจร

ผู้ช่วยศาสตราจารย์ สุเมษ เลิศจริยพร
- pdf

Vol. 17 No. 2 (2025): July – December

Full Issue

Special Articles

Digital Culture: From Hierarchical Management to Real-Time Collaboration in the Modern Organization

Research Articles

Entrepreneurship in Thailand: A Panacea to Economic Growth?

Demand Planning and Forecasting for Hotel and Accommodation for Important Tourists Visiting Target Area in Bangkok after the COVID-19 Pandemic

Trustworthiness of Micro-Influencers Affecting Purchase Intention in Products and Services in Bangkok, Thailand

The Affecting of Personal Job-Fit and Job Crafting on Job Satisfaction of the University Staffs in Thailand

Financial Inclusion and Vulnerability in a Developing Nation: Role of Financial Literacy, Digital Finance, and Socioeconomics Spacing

Scale Development of Barriers to Low Carbon Tourism in Thailand

Logistics Efficiency and CSR: Enhancing Organizational Image, Trust, and Sustainable Loyalty for the Cold Chain Logistics Provider

Factors Affecting the Political Participation Behavior of Undergraduate at Rattana Bundit University

Factors Affecting Intention to Use Robots or Automation Systems in Manufacturing Electronic Component Parts in Laem Chabang Industrial Estate

An Analysis of the Phenomenon of Adapting Online Literature into Chinese Web Short Dramas

Purchase Intention and Online Purchase Behavior Case Study of Online Purchases by Students in Bangkok and Surrounding Areas

Creative Innovation of Thai Local Woven Product in Phetchaburi Province

Causal Variables of Service Innovation Capability, Resources Availability, Market Leadership and Competitive Intensity that Influences Service Performance in the Hotel Businesses on the Andaman Sea Coast of Thailand

Guidelines for Promoting Cooperation between Small and Medium Enterprises and the Local Government/Private Networking toward the Opportunity Entering the Southern China Market

The Consumer Awareness of TEMU and Perception Toward TEMU Online Advertising: A Case Study in Bangkok Metropolitan

The Effects of Social Media Influencer’s Attributes on Thai Student’s Online Purchase Intentions in the Skincare Industry – A Case Study of Huachiew Chalermprakiet University

The Influence of Online Recruitment Platform on Job-Seeking Behavior of College Students from Weifang University of Science and Technology

Challenges and Opportunities for Huachiew Chalermprakiet University Students within the GIG Economy

The Influence Factors of Customer Satisfaction On Cosmetics Purchasing Through Live Streaming

Academic Articles

Concepts and Factors Affecting Agricultural Products Manufacturing Industry for Sustainable Supply Chain Management

Technologies for Enhancing Efficiency in Transportation Management

The Approaches for Teacher Development in Digital Era

Use of Blockchain Agricultural Traceability Systems to Enhance the Sustainability of Agricultural Systems

Book Review

การเรียนรู้วิธีดำเนินธุรกิจ นำเข้า-ส่งออก ครบวงจร

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