Vol. 17 No. 1 (2025): January - June 2025 | Business Administration and Management Journal Review

Special Articles

Digital Economy Development of People Republic of China

Lanthom Jonjoubsong

1-7
- pdf

Research Articles

Exploration on the Construction of Campus Media in Senior High Schools in the Era of Media Convergence—Taking Ping Xiang, Jiangxi as an Example

Wei Kai Wu, Mei Yu Wang

8-27
- pdf
Developing Decision Model for Nakorn Pathom - Cha Am Intercity Tollway Project

Wutipark Poonbua, Padcharee Phasuk

28-47
- pdf
Unpacking Chinese University Music Teachers’ Technology Adoption: A Mixed- Method Approach

Juanjuan Wang

48-62
- pdf
Analyzing Supply Chain and Value Chain for Durian Market Development in Buriram Province

Anong Thongrueang, Jongkol Janruang, Siriluk Borirug, Sanun Karnka

63-82
- pdf
Risk Management Guideline for Occupational Standard and Professional Qualification Process in Thailand

Mali Chansunthorn, Pakpong Pochanart

83-101
- pdf
The Relationship between Perceived Organizational Support and Employee Performance: The Mediating Role of Work Engagement in the Aviation Industry during the Disruption of the COVID-19 Crisis

Voralux Vorapuksirikool

102-121
- pdf
Factor Influencing Trust and Repurchase Intention on Online Shopping Platform: A Case Study on Generation Y in Thailand

Chayapon Chantaphakul

122-140
- pdf
The Relationship between Financial Literacy Skills and Savings Behavior for Retirement: A Case Study of Kasikornbank Public Company Limited Section Business Network Head South 1

Luliya Teeratansirikool, Nalinda Rattanavijit

141-159
- pdf
Testing and Evaluating the Practicality of Illustrations in the Chinese National Han Ban Planning Textbook “Learn Chinese with Me”

Zheng Zhou

160-167
- pdf
Guidelines for Promoting Food Tourism in Thailand for Malaysian Tourists Using the 8 P’s Marketing Mix

Bongkot Detmit, Seri Wongmontha, Chawalee Na Thalang

168-185
- pdf
Competitive Advantage in Green Logistics Sustainable for the Freight Transport Industry

Nantawan Boonraksa, Surasidh Boonchunone, Anuvat Jangchud

186-200
- pdf
Impact of Banking Services, Digital Transformation, and Covid-19 Pandemic on Customer Satisfaction and Loyalty in EEC, Thailand

Akira Shibasaki, Jiraporn Rahothan

201-220
- pdf
Research on the Relationship between Chinese Vocabulary Learning Strategies and Vocabulary Mastery Growth of Thai Students in China

Zhen Jie Sun

221-230
- pdf
Factors affecting satisfaction revisit and word of mouth from tourists: Case study of Songthaew service, Na Kluea-Pattaya route Chonburi Province

Paweena Saythaisong, Surasidh Boonchunone

231-250
- pdf
Exploratory Factor Analysis of Networking Capabilities of Micro, Small and Medium Enterprise Entrepreneurs in Thailand

Noppadon Chooset, Sasiwemon Sukhabot

251-270
- pdf
A Multicriteria Decision-Making Model for Selecting Warehouse Rack Systems

Napat Srinual, Nantawan Boonraksa

271-290
- pdf

Academic Articles

Digital Technology and Modern Marketing Strategies

Pimsiri Phutrakul, Pranom Laongnual, Lawan Ouarunrung, Liu Yingying, Rungrudee Thanukaew

291-305
- pdf

Book Review

การแปลงรูปธุรกิจดิจิทัล การแปลงรูปธุรกิจดิจิทัล

ลั่นทม จอนจวบทรง
- pdf

Vol. 17 No. 1 (2025): January - June 2025

Full Issue

Special Articles

Digital Economy Development of People Republic of China

Research Articles

Exploration on the Construction of Campus Media in Senior High Schools in the Era of Media Convergence—Taking Ping Xiang, Jiangxi as an Example

Developing Decision Model for Nakorn Pathom - Cha Am Intercity Tollway Project

Unpacking Chinese University Music Teachers’ Technology Adoption: A Mixed- Method Approach

Analyzing Supply Chain and Value Chain for Durian Market Development in Buriram Province

Risk Management Guideline for Occupational Standard and Professional Qualification Process in Thailand

The Relationship between Perceived Organizational Support and Employee Performance: The Mediating Role of Work Engagement in the Aviation Industry during the Disruption of the COVID-19 Crisis

Factor Influencing Trust and Repurchase Intention on Online Shopping Platform: A Case Study on Generation Y in Thailand

The Relationship between Financial Literacy Skills and Savings Behavior for Retirement: A Case Study of Kasikornbank Public Company Limited Section Business Network Head South 1

Testing and Evaluating the Practicality of Illustrations in the Chinese National Han Ban Planning Textbook “Learn Chinese with Me”

Guidelines for Promoting Food Tourism in Thailand for Malaysian Tourists Using the 8 P’s Marketing Mix

Competitive Advantage in Green Logistics Sustainable for the Freight Transport Industry

Impact of Banking Services, Digital Transformation, and Covid-19 Pandemic on Customer Satisfaction and Loyalty in EEC, Thailand

Research on the Relationship between Chinese Vocabulary Learning Strategies and Vocabulary Mastery Growth of Thai Students in China

Factors affecting satisfaction revisit and word of mouth from tourists: Case study of Songthaew service, Na Kluea-Pattaya route Chonburi Province

Exploratory Factor Analysis of Networking Capabilities of Micro, Small and Medium Enterprise Entrepreneurs in Thailand

A Multicriteria Decision-Making Model for Selecting Warehouse Rack Systems

Academic Articles

Digital Technology and Modern Marketing Strategies

Book Review

การแปลงรูปธุรกิจดิจิทัล การแปลงรูปธุรกิจดิจิทัล

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