卷 18 编号 1 (2026): January - June

已出版: 2026-06-16

完整期次

Special Articles

กว่า我จะได้ชื่อ Mr.China

Pissanu Rienmahasan

1-13
- PDF

Research Articles

The Influence Mechanism of Hotel Virtual Spokesperson Emotional Transmission on Consumers' Positive Emotions: An Empirical Analysis Based on Nanning Brand Hotels, China

Quanqiang Zhou

14-33
- PDF
A Study of the Mediating Role of Supportive Leadership in the Relationship Between Mental Health, Burnout, and Organizational Commitment Among Primary Teachers at the Singapore International School of Bangkok, Suvarnabhumi and Thonburi Campuses

Yang Liu, Timothy Scott, Yvonne Wei

34-51
- PDF
Dollar-Cost Averaging versus Lump Sum – What is the Best Investment Strategy for Chinese Stock Markets?

Parichat Jantori, Polkit Meepien

52-66
- PDF
Design of the Disbursement Process Using Electronic Signatures: A Case Study of the College of Arts, Media, and Technology, Chiang Mai University

Jonglak Somrang

ุ67-86
- PDF
Waste Reduction for Hospital Cyclical Pharmaceutical Demand Forecasting Mean Squared Error Reduction

Chatpon Mongkalig

87-101
- PDF
The Influence of Learning Organization on Job Performance via Quality of Work Life as a Mediator: A Case Study of Energy and Petroleum Businesses in Bangkok

Pichsinee Tachasrivorakul, Kritkorn Nawakitphaitoon

102-121
- PDF
Intention to Purchase Chinese POP MART Brand on E-commerce Platform of Thai Customers

Zixuan Huang, Lanthom Jonjoubsong

122-141
- PDF
The Influence Factors of Cosmetic Platform for the Intention of Thai Customer Buying Cosmetic Online

Qiulin Su, Lanthom Jonjoubsong

142-160
- PDF
The Affect of Motivation Factors for Physicians in Public Hospital on Employee Performance — A Case Study of Qianxi People’s Hospital

Xinrui Ma, Lanthom Joujoubsong

161-180
- PDF
Enhancing Tourism Economic Growth through Provincial Tourism Innovation: An Empirical Study Based on Patent Authorisations Across 30 Chinese Provinces (2010–2022)

JiaoLong Ruan, Theeralak Satjawathee, Thatphong Awirothananon

181-199
- PDF
The Role of Causal Factors in the Relationship between Human Resource Management and Transformational Leadership Affecting Organizational Commitment of Software Development Employees in Bangkok

Jutarat Pramsri, Nhatphaphat Juicharoen, Teetut Tresirichod

200-219
- PDF
College Students' Local Feelings and Return Home Green Entrepreneurial Intention in Shandong Province, China: The Roles of Community of Shared Future for Mankind and Teacher Endogenous Dynamics College Students' Local Feelings and Return Home Green Entrepreneurial Intention in Shandong Province, China: The Roles of Community of Shared Future for Mankind and Teacher Endogenous Dynamics

Lei LI, Ke ZHANG

220-236
- PDF
Enhancing Work Efficiency Through the Use of Power Automate in Cooperative Education: A Case Study of Huachiew Chalermprakiet University Enhancing Work Efficiency Through the Use of Power Automate in Cooperative Education: A Case Study of Huachiew Chalermprakiet University

Kittiya Aiemkaew, Marisa Intharakoed

237-256
- PDF
6-Dimensional Perspective based on CAMELS Analysis For Savings Cooperative Management 6-Dimensional Perspective based on CAMELS Analysis For Savings Cooperative Management

Rungrudee Rattanawilai

257-271
- PDF
Soft Lean and Hard Lean Implementation for Logistics and Supply Chain Soft Lean and Hard Lean Implementation for Logistics and Supply Chain

Adirek Tikampornproet, Surasidh Boonchunone, Boonma Chaisatiensap

272-285
- PDF
ESG Concept and Sustainable Business Operations: Value Creating in the New Century ESG Concept and Sustainable Business Operations: Value Creating in the New Century

Pranom Laongnual, Pimsiri Phutrakul, Wichuta Youyong, Chanisara Thitkrathok

286-300
- PDF
中国国潮趋势与消费民族主义的兴起——对外国品牌的影响中国国潮趋势与消费民族主义的兴起——对外国品牌的影响

安彩利, 玛丽莎, 娜拉蓬

301-314
- PDF
Community Business Entrepreneurship towards Sustainability Based on the Sufficiency Economy Philosophy Community Business Entrepreneurship towards Sustainability Based on the Sufficiency Economy Philosophy

Utterpon Thumpiboon, Rungrudee Rattanawilai, Sumet Lurdjariyaporn

315-329
- PDF

Book Review

การสื่อสารทางการบริหาร การสื่อสารทางการบริหาร

ผู้ช่วยศาสตราจารย์สถาพร ปิ่นเจริญ

330
- PDF

卷 18 编号 1 (2026): January - June

完整期次

Special Articles

กว่า我จะได้ชื่อ Mr.China

Research Articles

The Influence Mechanism of Hotel Virtual Spokesperson Emotional Transmission on Consumers' Positive Emotions: An Empirical Analysis Based on Nanning Brand Hotels, China

A Study of the Mediating Role of Supportive Leadership in the Relationship Between Mental Health, Burnout, and Organizational Commitment Among Primary Teachers at the Singapore International School of Bangkok, Suvarnabhumi and Thonburi Campuses

Dollar-Cost Averaging versus Lump Sum – What is the Best Investment Strategy for Chinese Stock Markets?

Design of the Disbursement Process Using Electronic Signatures: A Case Study of the College of Arts, Media, and Technology, Chiang Mai University

Waste Reduction for Hospital Cyclical Pharmaceutical Demand Forecasting Mean Squared Error Reduction

The Influence of Learning Organization on Job Performance via Quality of Work Life as a Mediator: A Case Study of Energy and Petroleum Businesses in Bangkok

Intention to Purchase Chinese POP MART Brand on E-commerce Platform of Thai Customers

The Influence Factors of Cosmetic Platform for the Intention of Thai Customer Buying Cosmetic Online

The Affect of Motivation Factors for Physicians in Public Hospital on Employee Performance — A Case Study of Qianxi People’s Hospital

Enhancing Tourism Economic Growth through Provincial Tourism Innovation: An Empirical Study Based on Patent Authorisations Across 30 Chinese Provinces (2010–2022)

The Role of Causal Factors in the Relationship between Human Resource Management and Transformational Leadership Affecting Organizational Commitment of Software Development Employees in Bangkok

Enhancing Work Efficiency Through the Use of Power Automate in Cooperative Education: A Case Study of Huachiew Chalermprakiet University Enhancing Work Efficiency Through the Use of Power Automate in Cooperative Education: A Case Study of Huachiew Chalermprakiet University

6-Dimensional Perspective based on CAMELS Analysis For Savings Cooperative Management 6-Dimensional Perspective based on CAMELS Analysis For Savings Cooperative Management

Soft Lean and Hard Lean Implementation for Logistics and Supply Chain Soft Lean and Hard Lean Implementation for Logistics and Supply Chain

ESG Concept and Sustainable Business Operations: Value Creating in the New Century ESG Concept and Sustainable Business Operations: Value Creating in the New Century

中国国潮趋势与消费民族主义的兴起——对外国品牌的影响中国国潮趋势与消费民族主义的兴起——对外国品牌的影响

Community Business Entrepreneurship towards Sustainability Based on the Sufficiency Economy Philosophy Community Business Entrepreneurship towards Sustainability Based on the Sufficiency Economy Philosophy

Book Review

การสื่อสารทางการบริหาร การสื่อสารทางการบริหาร

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