The Influencing of Psychological Factors Towards The Decision Making of Investors in Stock Market Investment

Abstract

The objectives of this study were 1) to explore psychological factor of investor for investment in the stock market. 2) to know how are safety direction thinking and vision investment. 3) to explore satisfaction of tool for investment. Research Methodology: The sample consisted of questionnaires were collected from sample group of 400 accidental sampling investor who invest in the stock. The statistics used for analysis included percentage, standard deviation, t-test, One-way Anova, and Scheffe’s method. Research findings were as follows: 1) Investor considered investment by the different psychological factors which had statistical significant difference at .05 level. 2) Investor considered to difference method, benefit, lose which had statistical significant difference at .05 level. 3) Tool can be satisfy benefit, lose and risk for investor.