Service Quality that Affecting Customer Satisfaction in Long Stay Tourism Industry in Thailand

Abstract

The research purpose was studied factor that affect to customer satisfaction in long stay tourism industry in Thailand. Research was quantitative research and questionnaires were constructed to be a tool to measure concept definition and data were collected from 308 people. The data was analyzed by multiple regression linear. The study found that factors high positively affecting to customer satisfaction were empathy, assurance, reliability, responsiveness and tangibility, the significance level .05. The relationship of factors could explain the variation of customer satisfaction to 48.8 percent (R² = .488).