Service Quality that Affecting Customer Satisfaction in Long Stay Tourism Industry in Thailand

Authors

  • กาญจนา ทวินันท์ คณะบริหารธุรกิจและศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลล้านนา พิษณุโลก
  • แววมยุรา คำสุข คณะบริหารธุรกิจ มหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ

Keywords:

Service Quality, Customer Satisfaction, Long Stay Tourism, Tourism in Thailand

Abstract

The research purpose was studied factor that affect to customer satisfaction in long stay tourism industry in Thailand. Research was quantitative research and questionnaires were constructed to be a tool to measure concept definition and data were collected from 308 people. The data was analyzed by multiple regression linear. The study found that factors high positively affecting to customer satisfaction were empathy, assurance, reliability, responsiveness and tangibility, the significance level .05. The relationship of factors could explain the variation of customer satisfaction to 48.8 percent (R2 = .488).

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Published

2018-06-23

How to Cite

ทวินันท์ ก., & คำสุข แ. (2018). Service Quality that Affecting Customer Satisfaction in Long Stay Tourism Industry in Thailand. Business Review Journal, 7(2), 151–167. Retrieved from https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/130283

Issue

Section

Research Articles