Digital Business Transformation before Disruption


  • ลั่นทม จอนจวบทรง 1223
  • ณธภร ธรรมบุญวริศ


Digital business, Digital transformation, Disruption, Design thinking, agile business analysis


Digital business is focused on operating business processes on digital systems or platforms. It comprises a few physical resources but it is focused on creativity to produce products or services which matches to customers’ demand. Furthermore, the digital business model have emerged and become the focal points of certain businesses. Thus, digital businesses could disrupt traditional businesses. The digital businesses have to focus on rapid emerging with agile business analysis and business planning.


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How to Cite

จอนจวบทรง ล., & ธรรมบุญวริศ ณ. (2019). Digital Business Transformation before Disruption. Business Administration and Management Journal Review, 11(2), 216–231. Retrieved from



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