Business Analytics in the Era of Artificial Intelligence

  • เจริญศักดิ์ แซ่จึง Faculty of Business Administration, HCU
Keywords: Business Analytics, Artificial Intelligence, Business Intelligence

Abstract

According to the increasing demand of businesses in driving their organizations with data,
it is highly essential for them to have capable analytics tools which can generate more actionable
insights. Business analytics today is not only performed by data scientists or analysts but also
performed by business users who possess deeper understanding of the data content but are lack of
data analytics skills. Consequently, artificial intelligence-enabled analytics tools that are easy to
use may have crucial impacts on generating more useful actionable insights and making business
users more productive. This article main purpose is to create an understanding of major functions
of artificial intelligence-enabled analytics tools in supporting business users’ decision making and
data analysts’ working with models.

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Published
2019-12-23
How to Cite
แซ่จึงเ. (2019). Business Analytics in the Era of Artificial Intelligence. Business Review Journal, 11(2), 157-177. Retrieved from https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/215820
Section
Academic Articles