Causal Model of Factors Influencing Innovation Performance of Thai Automotive Industry

Authors

  • Phatthanaphong Phengchan 1Faculty of Business Administration Rajamangala University of Technology Rattanakosin
  • Teerat Ratrawetakorn
  • Pranom Thangpreecharparnich

Keywords:

Market Pressure Collaborative, Networks Supply Chain Management, Innovation Performance, Thai Automotive Industry

Abstract

This research of purpose was to study the factors influencing of the variable innovation performance of Thai automotive industry. The study used quantitative research by questionnaires for data collection. The data 320 companies were manager, supervisors and engineers in the Thai automotive industry. According to the analysis, it was found that supply chain management has influence on innovation performance (coef.=0.717). The results showed that market pressure through collaboration networks and supply chain management will result indirect influence in higher values on innovation performance. According to the Goodness of Fit Measure of causal model of factors influencing innovation performance of Thai automotive industry, it was found the model fit at Chi-square( x2) =42.978, df =44, p =.515, CMIN/DF( x2/df) =.977, GFI=.982, CFI=1.000, AGFI=.968, NFI=.980 and RMSEA=.000 The final model can explain innovation performance with 74 percent (R2 = 0.74).

 

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References

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Published

2021-12-25

How to Cite

Phengchan พ., Ratrawetakorn ธ. ., & Thangpreecharparnich ป. . (2021). Causal Model of Factors Influencing Innovation Performance of Thai Automotive Industry . Business Review Journal, 13(2), 305–322. Retrieved from https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/236684

Issue

Section

Research Articles