Factors Impacting Entrepreneurial Intention of University Liberal Arts Students in Sichuan, China
Keywords:
Liberal Arts, Entrepreneurship Education, Entrepreneurial Intention, TPB TheoryAbstract
The purpose of this study is to investigate the key factors that have significant impact on the entrepreneurial intention of liberal arts students under new liberal arts program. The conceptual framework proposes Entrepreneurship Education, Personal Attitudes, Perceived Behavioral Control, Subjective Norms, Entrepreneurial Self-efficacy, Entrepreneurial Creativity and Entrepreneurial Intention as the factors for the study. A quantitative research method was adopted by collecting data through questionnaires distribution (N=600). Multi-stage sampling technique of probabilistic and non-probabilistic sampling was used to reach a representative sample of liberal arts students in Xihua University. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used for data analysis to affirm reliability and validity of measurement model, model fitness, and research hypotheses testing. The results revealed that Personal Attitude, Perceived Behavioral Control, Entrepreneurial Self-efficacy, and Entrepreneurial Creativity have significant impact on the entrepreneurial intention of liberal arts students. Entrepreneurship Education can effectively enhance students' Personal Attitude, Perceived Behavioral Control, and Entrepreneurial Self-efficacy. Therefore, this leads to the suggestion to carry out an effective reform of entrepreneurship education by combining both technical know-how and activity-based teaching of entrepreneurship. This can build the university student’s abilities, confidence, and favorable attitude toward entrepreneurship, which ultimately leads to entrepreneurial intention.
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