Service-Oriented Organizational Citizenship Behavior of Frontline Employees of Hotels in Thailand


  • Prahpon Osodsampransook The Faculty of Humanities, Kasetsart University
  • Piyachat Jarutirasarn The Faculty of Business Administration, Ramkhamhaeng University
  • Piyamas Suesawatwanich The Faculty of Business Administration, Ramkhamhaeng University


Service-Oriented Organizational Citizenship Behavior, Organization in Hotel Business, Frontline Employee


This research attempts to study the structural equation model of Service-oriented organizational citizenship behavior (SOCB) of frontline employee of hotel in Thailand which registered to The Thai Hotels Association (THA). They are comprised of 748 hotels which located on 4 main regions of Thailand. The amount respondents of this research are 452. The structural equation model (SEM) is a quantitative method applied to be the methodology of data analysis. Trust, perceived support, self-perception, and attitude are proposed to be independent variables. Leader-member exchange (LMX) proposed to be mediating variable. They are three objective of research 1. To initiate the predicted model for SOCB 2. To study the level of effects of psychological factor towards SOCB

The finding indicates that LMX mediates only the causal relationship between perceived support and SOCB. LMX not mediate the causal relationship between trust, attitude and self-perception and SOCB.


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How to Cite

Osodsampransook , P., Jarutirasarn , P. ., & Suesawatwanich, P. . (2024). Service-Oriented Organizational Citizenship Behavior of Frontline Employees of Hotels in Thailand. Business Administration and Management Journal Review, 16(1), 8–26. Retrieved from



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