Creative Innovation of Thai Local Woven Product in Phetchaburi Province

Abstract

This research aims to 1) create a prototype product from local sarongs and 2) transfer knowledge on marketing development for the community. This is a mixed-method research. The main informants are the Tha-Lo local weaving community enterprise in Phetchaburi province. The research instruments are interviews and questionnaires. The statistics used for data analysis are mean, percentage, frequency, and standard deviation. The research results found that using scraps of local hand-woven sarongs using the fabric cutting and splicing method, called Patchwork, to form new prototype products, consisting of Model 1: Lotus-necked sarong Model 2: Women's sarong Model 3: Three-quarters sarong Model 4: Sarong skirt Model 5: Spider-web-patterned sarong bag Model 6: Multi-colored sarong shoulder bag with patchwork pattern Model 7: Square-shaped shoulder bag Model 8: Watermelon sarong shirt and pants set Model 9: Rainwater flowing sarong set It was found that the role of online marketing, such as selling products through online platforms and managing online stores, photography techniques for selling products, and techniques for presenting product images online, affect the profits of community businesses.