Scale Development of Barriers to Low Carbon Tourism in Thailand

Authors

  • Patteera Pantaratorn College of Tourism and Hospitality Industry, Rangsit University
  • Kannika Phoncharoen College of Tourism and Hospitality Industry, Rangsit University
  • Wongladda Weerapaiboon Faculty of Management Science, Silpakorn University

Keywords:

Low carbon tourism, Barriers to low carbon tourism, Scale development

Abstract

This research aims to develop a scale development of Barriers to low carbon tourism in Thailand. This mixed-method research collected data through in-depth interviews with 17 key informants and questionnaires from 224 representatives of tourism-related organizations, tourism service providers, and academics specializing in tourism and environmental studies. The results of exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) identified three dimensions of barriers to low-carbon tourism in Thailand. The structural constraints dimension comprises seven observable variables, the internal personal constraints dimension includes nine observable variables, and the interpersonal constraints dimension contains four observable variables. The confirmatory factor fit index of low carbon tourism barrier variables in Thailand found that the measurement model was consistent with empirical data well: X2 = 146.746, df = 128, X2/df = 1.146, p = .123, RMSEA = .026, RMR = 030, GFI = .939, AGFI = .900, CFI = .994. All statistical indices met the acceptable criteria, indicating that the model is consistent with the empirical data.

References

สำนักงานราชบัณฑิตสภา. (2557). พจนานุกรม ฉบับราชบัณฑิตยสถาน พ.ศ. 2557. https://dictionary.orst.go.th

อรจิรา สิทธิศักดิ์, และ วราภรณ์ ทนงศักดิ์. (2563). ปัจจัยที่เอื้อและเป็นอุปสรรคต่อการพัฒนาระบบสารสนเทศภูมิศาสตร์ในการวิเคราะห์ศักยภาพเชิงพื้นที่เพื่อการพัฒนาด้านการท่องเที่ยวเชิงวัฒนธรรม กรณีศึกษา: ชุมชนตะโหมด อำเภอตะโหมด จังหวัดพัทลุง. วารสารอินทนิลทักษิณสาร มหาวิทยาลัยทักษิณ 15(2), 109-127. https://so02.tci-thaijo.org/index.php/HUSOTSU/article/view/246604

Ahmed, Z., Nihei, T., & Ali, N. (2025). China-Pakistan Economic Corridor (CPEC): A long-term sustainable development project, challenges and opportunities for tourism sector in Pakistan. Journal of Development and Social Sciences, 6(1), 419-432. https://doi.org/10.47205/jdss.2025(6-I)37

Bahrain, N. N. K., Sakrani, S. N. R., & Maidin, A. (2023). Communication barriers in work environment: Understanding impact and challenges. International Journal of Academic Research in Business and Social Sciences, 13(11), 1489-1503. http://dx.doi.org/10.46886/IJARBSS/v13-i11/7564

Bodhanwala, S., & Bodhanwala, R. (2022). Exploring relationship between sustainability and firm performance in travel and tourism industry: A global evidence. Social Responsibility Journal, 18(7), 1251–1269. https://doi.org/10.1108/SRJ-09-2020-0360

Byrne, B. M. (2016). Structural equation modeling with AMOS: Basic concepts, applications, and programming (3rd ed.). Routledge/Taylor & Francis Group.

Cronbach, L. J. (1990). Essentials of psychological testing (5th ed.). Harper Collins.

Dai, Y.-Y., Shie, A.-J., Chu, J.-H., & Jim Wu, Y.-C. J. (2022). Low-carbon travel motivation and constraint: Scales development and validation. International Journal of Environmental Research and Public Health, 19(9), 1-25. https://doi.org/10.3390/ijerph19095123

Dias, Á., Viana, J., & Pereira, L. (2024). Barriers and policies affecting the implementation of sustainable tourism: The portuguese experience. Journal of Policy Research in Tourism, Leisure and Events, 1–19. https://doi.org/10.1080/19407963.2024.2314514

Font, X., & McCabe, S. (2017). Sustainability and marketing in tourism: Its contexts, paradoxes, approaches, challenges and potential. Journal of Sustainable Tourism, 25(7), 869-883. https://doi.org/10.1080/09669582.2017.1301721

Fu, Y., Ma, Y. H., Liu, Y. J., & Niu, W. Y. (2008). Development patterns of low carbon economy. China Population Resources and Environment, 18(3), 14-19. https://doi.org/10.1016/j.egypro.2011.03.339

Gössling, S., Balas, M., Mayer, M., & Sun, Y.-Y. (2023). A review of tourism and climate change mitigation: The scales, scopes, stakeholders and strategies of carbon management. Tourism Management, 95(578), 1-18. https://doi.org/10.1016/j.tourman.2022.104681

Hair, J. F., Jr., Anderson, R. E., & Tatham, R. L. (1987). Multivariate data analysis with readings (2nd ed.). Macmillan.

Hair, J. F., Jr., Black, W.C., Babin, B. J. & Anderson, R. E. (2010). Multivariate data analysis. (7th ed.). Pearson.

Hair, J. F., Jr., Howarda, M. C., & Nitzlb, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109(1), 101-110. https://doi.org/10.1016/j.jbusres.2019.11.069

Intergovernmental Panel on Climate Change (IPCC). (2021). Climate change 2021: The physical science basis, summary for policymakers technical summary frequently asked questions glossary. In V. Masson-Delmotte, P. Zhai, A. Pirani, S. L. Connors, C. Péan, Y. Chen, L. Goldfarb, M. I. Gomis, J.B. R. Matthews, S. Berger, M. Huang, O. Yelekçi, R. Yu, B. Zhou, E. Lonnoy, T. K. Maycock, T. Waterfield, K. Leitzell & N. Caud (Eds.), Cambridge University Press. https://doi.org/10.1017/9781009157896

Jian, M. L., Chi, F. L., & Ben, H. Y. (2019). Barriers for the sustainable development of entertainment tourism in Macau. Sustainability, 11(7). 1-13. https://doi.org/10.3390/su11072145

Katsitadze N., & Natsvlishvili, I. (2020) The Role of state regulation and policy in tourism development: The case of Georgia. In M. Bilgin, H. Danis, G. Karabulut & G. Gözgor (Eds.), Eurasian economic perspectives. Eurasian studies in business and eonomics (V. 13/1, pp. 419-434). Springer, Cham. https://doi.org/10.1007/978-3-030-40375-1_28

Kerlinger, N. F. (1986). Foundations of behavioral research. (3rd ed.). Holt Rinehard & Winston.

Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal, 28(1), 227-261. https://shorturl.asia/PBERD

Leal Filho, W., Ng, A. W., Sharifi, A., Janová, J., Özuyar, P. G., Hemani, C., Graeme, H., Dennis, N. & Rampasso, I. (2023). Global tourism, climate change and energy sustainability: Assessing carbon reduction mitigating measures from the aviation industry. Sustainability Science, 18(2), 983-996. https://doi.org/10.1007/s11625-022-01207-x

Liu, M. (2011). Study on low-carbon tourism development of Changdao Islandin low-carbon economy. https://url.in.th/Jpubs

Neufeldt, H., Sanchez Martinez, G., Olhoff, A., Knudsen, C. M. S., & Dorkenoo, K. E. J., (Eds.).(2018). The adaptation gap report 2018. United Nations Environment Programme. https://orbit.dtu.dk/files/163239857/AGR_Final_version.pdf

Patteera Pantaratorn, Jittasak Putjorn, & Wongladda Weerapaiboon. (2023). Exploring barriers to low carbon tourism development in Thailand: A supply-side perspective. Journal of Contemporary Social Sciences and Humanities (JCSH), 10(2). 1-18. https://jcsh.rsu.ac.th/volume/10/number/2/article/223

Rao, N. (2018). Unit-35 threats and obstacles to tourism. In N. Sengupta, P. Gonsalves & N. Rao (Eds.), TS-1 foundation course in tourism, block-9 tourism impact (pp. 22-28). IGNOU. https://egyankosh.ac.in/bitstream/123456789/42438/1/Unit-35.pdf

Rovinelli, R. J. & Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity. Tijdschrift Voor Onderwijs Research, 2(2). 49-60. https://files.eric.ed.gov/fulltext/ED121845.pdf

Serio, R. G., Giuliani, D., Dickson, M. M., & Espa, G. (2025). Going green across boundaries: Spatial effects of environmental policies on tourism flows. arXiv. arXiv:2504.03608

Tabachnick, B. G., & Fidell, L. S. (2013). Using multivariate statistics (6th ed.). Pearson.

United Nations World Tourism Organization (UNWTO). (2018). Tourism and the sustainable development goals – journey to 2030. https://doi.org/10.18111/9789284419401

Wang, Y.-M. (2010). Low-carbon tourism: A new mode of tourism development. Tourism Tribune, 1(5), 13-17. https://shorturl.asia/uXDZc

Wanner, A., & Pröbstl-Haider, U. (2019). Barriers to stakeholder involvement in sustainable rural tourism development—experiences from Southeast Europe. Sustainability, 11(12), 3372. https://doi.org/10.3390/su11123372

World Economic Forum. (2024). How travel and tourism can reach net zero. Retrieved May 15, 2025. https://www.weforum.org/stories/2024/01/travel-tourism-industry-net-zero

Downloads

Published

2025-12-15

How to Cite

Pantaratorn, P., Phoncharoen, K., & Weerapaiboon, W. (2025). Scale Development of Barriers to Low Carbon Tourism in Thailand. Business Administration and Management Journal Review, 17(2), 105–124. retrieved from https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/276489

Issue

Section

Research Articles