Competitiveness of Thai Para Rubber Industry in the People's Republic of China Market
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Abstract
This research aims as following: 1) to analyze the situation of Para Rubber imports in the People's Republic of China Market, and 2) to compare the market structure and competitiveness of Thai rubber with major competitors in the People's Republic of China market. The results found that 1) the value of concentration ratio was greater than 67.00 percent which implies the Chinese rubber import market was a relatively monopolized structure at the top 4 vendors, mainly including Thailand, Malaysia, Indonesia, and Vietnam. 2) The revealed comparative advantage analysis found that Thailand has the comparative advantage in the export to the People's Republic of China market. 3) Thailand Competitiveness Matrix analysis (TCM) found that the competitiveness of Thai Para Rubber in the People's Republic of China market was during a high market demand range, but the competitive capacity is moderate. Therefore, Thai rubber entrepreneurs and related agencies should adjust their strategies by emphasizing on building trade cooperation networks to maintain monopoly power and increase market share.
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