The Effects of Transformational Leadership on Employer Branding and Performance of Employee at Terminal A0-A5 in Laem Chabang Port Chon Buri Province

Main Article Content

Punrasa Iamla-ong
Jutamard Thaweepaiboonwong


       This research aimed to analyze the effects of transformational leadership on employer branding and the performance of employees. Data collection was conducted by distributing questionnaires to 243 employees. The sample consisted of employees who held a bachelor's degree and were working in the operations level at Terminal A0-A5 in Laem Chabang Port, Chon, Buri Province. A proportional stratified sampling was used by considering the number of employees in each company. The statistics used to analyze the data were percentage, mean, skewness, kurtosis, standard deviation, correlation, and structural equation modeling analysis. The results of the study found that the levels of transformational leadership, employer branding, and employee performance all averaged at 4.15 to 4.23, indicating that they are all perceived at high levels. According to the analysis of the structural equation model, it was found that transformational leadership has a positive influence on employer branding where development value and attractiveness value are the main components of employee branding. Employer branding also has a positive influence on employee performance with a significance level of 0.05.


Download data is not yet available.

Article Details

How to Cite
Iamla-ong ป., & Thaweepaiboonwong จ. (2022). The Effects of Transformational Leadership on Employer Branding and Performance of Employee at Terminal A0-A5 in Laem Chabang Port Chon Buri Province . Executive Journal, 42(1), 31–43. Retrieved from
Research Articles


Aldousari, A. A., Robertson, A., Yajid, M. S. A., & Ahmed, Z. U. (2017). Impact of employer branding on employee performance. Journal of Transnational Management, 22(3), 153-170.

Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185-206.

Andreani, F., & Petrik, A. (2016). Employee performance as impact of transformational leadership and job satisfaction in PT Anugerah Baru in Denpasa. Jurnal Manajemen dan Kewirausahaan, 18(1), 25-32.

Arman, R., Wardi, Y., & Evanita, S. (2019). The effect of transformational leadership and motivation on employee performance. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) (pp. 759-767). Atlantis Press.

Awang, Z. (2012). Research methodology and data analysis (2nd ed.). Shah Alam, Selangor: UiTM Press.

Bass, B. M., & Avoilo, B. J. (1994). Improving organizational effectiveness: Through transformational leadership. London: Sage.

Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172.

Borman, W. C., & Motowidlo, S. J. (1997). Task performance and contextual performance: The meaning for personnel selection research. Human Performance, 10(2), 99-109.

Chunkla, T., Ramanust, S., & Boonyoo, T. (2021). Influence of transformational leadership on job performance through motivation and satisfaction of employees of steel machinery manufacturing in Rayong province. Srinakharinwirot Business Journal, 12(1), 98-114.

Cronbach, L. J. (1970). Essentials of psychological testing (3rd ed.). New York: Harper & Row.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

Hair Jr., J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective. NJ: Pearson.

Hair Jr., J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis: A global perspective (8th ed.). NJ: Prentice-Hall International.

Jyoti, J., & Bhau, S. (2015). Impact of transformational leadership on job performance: Mediating role of leader–member exchange and relational identification. SAGE Journals, 5(4), 1-13.

Kline, R. B. (2005). Principles and practice of structural equation modeling (2nd ed.). New York: Guilford.

Marschall, C., Hillebrandt, I., & Ivens, B. (2011). Markenmanagement im personalwesen: Etablierung einer attraktiven arbeitgebermarke durch employer branding-eine qualitative analyse der gegenwärtigen unternehmenspraxis (Working paper No.013). Germany: Otto-Friedrich-University.

Neal, A. F., & Hesketh, B. (1999). Technology and performance. In D. Ilgen & D. Pulakos (Eds.), The changing nature of performance: Implications for staffing, motivation and development (pp. 21-55). San Francisco: Jossey-Bass.

Nuanruethai, T. (2018). Kānraprū brǣn nāičhāng (Employer Branding) kap kāntatsinčhai lư̄ak khao

tham ngān thī bō̜risat pūnsimēnthai čhamkat (Mahāchon) [Employer branding perception affecting to decision to work at The Siam Cement Group public company limited] (Master’s thesis, Mahidol University).

Port Authority of Thailand. (2018). Khō̜mūn thūapai kīeokap thārư̄a lǣm chabang [General information about Laem Chabang Port]. Retrieved February 19, 2021, from

Rafia, R., Sudiro, A., & Sunaryo. (2020). The effect of transformational leadership on employee performance mediated by job satisfaction and employee engagement. International Journal of Business, Economics and Law, 21(5), 119-125.

Rovinelli, R. J., & Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Education Research, 2(2), 49–60.

Rowold, J., & Schlotz, W. (2009). Transformational and transactional leadership and followers’ chronic stress. Leadership Review, 9(1), 35-48.

Sahu, S., Pathardikar, A., & Kumar, A. (2017). Transformational leadership and turnover: Mediating effects of employee engagement, employer branding, and psychological attachment. Leadership & Organization Development Journal, 39(31), 82-99.

Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Strategy, 5(1), 105-115.

Shmailan, A. B. (2015). The relationship between job satisfaction, job performance and employee engagement: An explorative study. Issues in Business Management Economics, 4(1), 1-8.

Sovina, J., & Collins, C. J. (2003). The effects of organizational brand equity on employment brand equity and recruitment outcomes. In academy of management proceedings (pp. B1-B6). Briarcliff Manor, NY: Academy of Management.

Suthum, S. (2020). ʻItthiphon khō̜ng patčhai nai kānthamngān læ khwāmkhrīat nai kānthamngān thī

song phon tō̜ phonkān patibat ngān khō̜ng phanakngān radap patibatkān nai rōngngān ʻutsāhakam phalit chinsūan yān yon nai nikhom ʻutsāhakam lǣm chabang čhangwat Chon Burī [Influences of work factors and work stress on job performance of operational employees in automotive parts manufacturing industry in Laem Chabang Industrial Estate, Chon Buri Province] (Master’s thesis, Kasetsart University).

Thongbor, C. (2019). ʻItthiphon khō̜ng phāwa phū nam kān plīanplǣng tō̜ prasitthiphon kān bō̜rikān

sāthārana khō̜ng ʻongkō̜n pokkhrō̜ng sūan thō̜ngthin nai khēt ʻamphœ̄ nā kǣ čhangwat Nakhō̜n Phanom [Influence of transformational leadership on public service effectiveness of local administrative organization in Nakae District, Nakhon Phanom Province] (Master’s thesis, SakonNakhon Rajabhat University).

Top, C., Abdullah, B. M. S., ฿ Faraj, A. H. M. (2020). Transformational leadership impact on employees performance. Eurasian Journal of Management & Social Sciences, 1(1), 49-59.

Vijayalakshmi, V., & Uthayasuriyan, K. (2015). The impact of employer branding on employee performance. Indian Journal of Applied Research, 5(8), 211-213.

Wong, H. (2014). The influence of employer branding on employee performance (Doctoral dissertation, University of Manchester).

Zeesahn, M., Qureshi, T. W., Bashir, S., & Ahmed, U. (2020). Transformational leadership and corporate reputation: Mediation effects of employer branding. Journal of Management Research, 7(1), 184-211.