Factors Affecting Competitive Advantages of Agricultural Export Business
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Abstract
Agricultural exports are one of the businesses that is important to national economy. However, high competition has decreased the number of exports. The purpose of this qualitative and quantitative study was to measure competitive advantage of agricultural export business and (2) to examine the factors affecting competitive advantage of agricultural export business. The data were collected from 400 entrepreneurs in the agricultural exporting business. This SEM was analyzed to examine the influences of organization leadership, business network and digital transformation on competitive advantage.
The structural equation model was in accordance with the evaluation criteria and was consistent with the empirical data. The chi-squared probability was 0.313 (p-value =0.313), the relative chi-square was 1.050 (CMIN/DF=1.050), the conformity index was 0.959 (GFI=0.959), and the root mean square value of the error estimation was 0.011 (RMSEA=0.011), with a statistical significance of 0.001. The results of factors affecting competitive advantage of the agricultural exporting business showed that organizational leadership had the most direct influence on business network with an influence weight of 0.80, digital transformation had a direct influence on competitive advantage with an influence weight of 0.56, business network had a direct influence on digital transformation with an influence weight of 0.54, organizational leadership had a direct influence on digital transformation with an influence weight of 0.48, respectively. The results of this model can be used as a guideline to increase sustainable competitive advantages and develop the business, which would benefit Thai farmers and help them to overcome difficulties in the midst of the economic crises.
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