Causal Factors Influencing Entrepreneurial Self-Efficacy and Performance of Processed Agricultural SMCEs in Thailand
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Abstract
This research is a mixed-methods study that includes both quantitative and qualitative research. The objectives are as follows: 1) To study institutional support, information and communication technology adoption, and entrepreneurial learning influencing entrepreneurial self-efficacy and performance of processed agricultural small and micro community enterprise in Thailand. 2) To study the influence of institutional support, information and communication technology adoption, and entrepreneurial learning influencing entrepreneurial self-efficacy and performance of processed agricultural small and micro community enterprise in Thailand. 3) To create the model of institutional support, information and communication technology adoption, and entrepreneurial learning influencing entrepreneurial self-efficacy and performance of processed agricultural small and micro community enterprise in Thailand. The research findings reveal that the hypothesized model is consistent with the empirical data. Institutional support, information and communication technology adoption, and entrepreneurial learning play a crucial role in enhancing entrepreneurial self-efficacy and performance. Institutional support, particularly from government agencies, significantly contributes to fostering various capacities. The information and communication technology adoption enhances marketing capabilities, and with appropriate support in developing digital skills, processed agricultural small and micro community enterprises can expand market opportunities and increase sales. Furthermore, training provided by relevant agencies equip entrepreneurs with essential skills, leading to improved efficiency and competitiveness of community enterprises. This research offers valuable insights for government agencies to develop suitable policies aimed at promoting the success of community enterprises through institutional support, information and communication technology adoption, and entrepreneurial learning in the future.
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