GenX and GenY Satisfaction With Digital Marketing Management Phra Mae Khao Community Enterprise

Abstract

The purpose of this research is to study and develop the transfer of digital marketing technology to community enterprises and the guidelines for logo development. And packaging Of processed rice from graceful mother For marketing competition Study the guidelines for the development of digital media public relations. And transfer knowledge to community enterprises Rice for grace Hard Agriculture Digitally To make the business more well known Have a customer base of a community enterprise and increase the opportunity to reach more consumers And finally, increase the value of the product More ease of use By thinking of a new product logo Adding contacts to distribution channels For easy contact and interest with the product Rice for Phra Khun Mae, Sam Phran District, Nakhon Pathom Province, found that the logo design And presentation in QR code To increase distribution channels In digital format. Opening the Facebook Page by using the logo as an avatar Build visitor recognition. From then, summarize the results Consumer opinion data to find satisfaction and development opportunities. The development started from the uncomplicated production process so that the community groups could easily understand the process. When the prototype production is complete, they are asked to find satisfaction by using the random sampling method. Do analysis Summary of logo design of Phra Monk's Rice Products, Sam Phran District, Nakhon Pathom Province By using local identity Which is evaluated by drawing experts And groups of producers, distributors, and consumers find that satisfaction is at a high level.