Bun Bang Fai Talai Lan : Community-Based Cultural Tourism Management BanKutWa, KutWa Subdistrict, Kuchinarai District, Kalasin Province

Abstract

This research aims to examine the knowledge and understanding of the Bun Bang Fai Talai Lan tradition among community members, analyze their participation behaviors in the tradition, and assess the success level of the festival in promoting local development in Ban Kut Wa, Kut Wa Subdistrict, Kuchinarai District, Kalasin Province. Using a quantitative research methodology, the study surveyed 98 residents from Villages 1, 2, 8, 9, 11, and 13 in Ban Kut Wa, selected from a total population of 4,715 using Taro Yamane's formula. Data were collected through structured questionnaires and analyzed using descriptive statistics, including mean and standard deviation. The findings reveal that respondents demonstrated a satisfactory level of knowledge and understanding of the tradition (=2.42). Participation frequency was rated as "often" (=2.78), and the festival's success in contributing to local development was rated at a high level (= 3.80). The study recommends that government agencies support the festival's elevation to provincial-level status to enhance tourism promotion and emphasize target group engagement, particularly among children and youth.