การปรับตัวของผู้ประกอบการในตลาดสดพลาซ่าช่วงวิกฤตโควิด-19

Abstract

This article is a qualitative research issue of interest to study how operators in the plaza bazaar are affected by COVID-19 and how entrepreneurs adapt to COVID-19 The research on entrepreneurs' adaptation in the square fresh market during the COVID-19 crisis is a qualitative study The purpose is to study the impact of the COVID-19 and the adjustment of the square fresh food market operators. The operators of the square fresh market are affected by COVID-19 The revenue of fresh market operators will be greatly reduced. Therefore, they have adapted to delivery. The government has not received sufficient help. Entrepreneurs must adapt to COVID-19 to live in trade and consumers. Worried about COVID-19, and the impact on consumers' shopping behavior in the changing market, Therefore, a large number of products are purchased at one time to store food. Reduce time away from home. Then focus on delivery services. When consumers consume less in the square fresh food market. Therefore, entrepreneurs reduced their income to adapt to the marketing operators of the Fresh Plaza during COVID-19. Operators must increase online distribution channels to reduce consumer crowding. This is to protect themselves from the impact of COVID-19.