Length of Stay and Frequency of Visits in Chiangkhan (in Thai)
Keywords:tourism demand, length of stay, revisiting, Chiangkhan, อุปสงค์การท่องเที่ยว, ระยะเวลาการพำนัก, การกลับมาเที่ยวซ้ำ, เชียงคาน
This paper presents the analysis of tourism demand in Chiangkhan, Loei province. Travelcost method (TCM) with Poisson regression was applied to analyze factors affecting thedecision of tourists as to the number of nights they would stay in Chiangkhan. The analysisincludes logistic regression to consider the variables that affect the decision to revisit.The respondents were Thai tourists visiting Chiangkhan subdistrict. The data from 856respondents were collected in January-February and June-July 2011 using a structuredinterview form. The respondents were impressed and attracted most by the ambience, cultureand traditional living style. Young tourists from Bangkok with medium level of incomecomprised the most number of visitors. Those who had visited Chiangkhan would likely decideto revisit. However, the decision to revisit had an inverse relation to their income level. Thetourism strategy should encourage the demand for tourism of the target group and aim topreserve the culture and tradition of Chiangkhan.
Keywords: Tourism demand, length of stay, revisiting, Chiangkhan
JEL Classification: C31, L83
How to Cite
Submission of a manuscript to Applied Economics Journal will be taken to imply that the author(s) guarantee that the paper is an original work, has not been published, and is not being considered for publication elsewhere either in printed or electronic form. The author(s) have obtained permission from the copyright holder to reproduce in the article material not owned by them, that author(s) have acknowledged the source, and that this article contains no violation of any existing copyright or other third party right or any material of an obscene, indecent, libelous or otherwise unlawful nature and that the article does not infringe the rights of others. The author(s) will indemnify and keep indemnified the editors and Applied Economics Journal, Center for Applied Economics Research (CAER), Faculty of Economics, Kasetsart University against all claims and expenses. The author(s) agree that the publisher may arrange for the article to be published and sold or distributed on its own, or with other related materials, and could reproduce and/or distribute in printed, electronic or any other medium whether now known or hereafter devised, in all languages, and to authorize third parties to do the same.