Guidelines for Development of Community Tourist Attractions Based on Lifestyle to Enhance Market Potential Through ABC Model process; A Case Study of Ban Plai Bang Creative Tourism Village, Plai Bang District, Nonthaburi Province, Thailand

Abstract

          Guidelines for Development of Community Tourist Attractions Based on Lifestyle to Enhance Market Potential Through ABC Model process; A Case Study of Ban Plai Bang Creative Tourism Village, Plai Bang District, Nonthaburi Province. The objectives to develop tourism information for the community and publicize products and services through digital and online systems through the ABC model process and to develop the use of VR technology to promote marketing in the field of digital agritourism. This project under the Omsin Yuwaphat Rakthin Project by Government Savings Bank and the Faculty of Innovation Agricultural Management, Panyapiwat Institute of Management, Thailand, 2020. Using the work process through the ABC Model system and is a process innovation using the ABC model, which consists of A (Ago) is before or in the past, B (Being) is between. or the present, C (Continue to the future) is the latter or the future. This model that divides into 3 parts of work so that the management And the team can plan together and understand the goals of each work period in the same direction. Moreover, this project was able to achieve the intended objectives even in the situation of COVID-19 and the ABC model can be applied for future projects.