BUSINESS POTENTIAL DEVELOPMENT TO INCREASE COMPETITIVENESS OF THAI HALAL RESTAURANT ENTREPRENEURS
Keywords:
Business Potential Development, Entrepreneurs, Thai Halal RestaurantsAbstract
This research aimed to: 1) study the factors influencing business operations of Halal restaurant entrepreneurs, and 2) compare the differences between the factors influencing business operations categorized by personal information of Halal restaurant entrepreneurs and general information of the restaurants. The research tools included questionnaires distributed to 400 Haral restaurant business owners. Data analysis was conducted using statistical software to find out frequency, percentage, mean, standard deviation, t-test, and F-test. The study found that: 1) the overall opinions of the sample group regarding the factors influencing business operations of Halal restaurant entrepreneurs were at a high level (=4.45), with the highest opinions in marketing (=4.57), followed by operations (=4.48), management (=4.40), and finance (=4.36) respectively, and 2) the personal data among Halal restaurant entrepreneurs with different gender, age, education level, religion, average monthly income, duration of business operation, factors in business operation, management, operations, marketing, and finance were found different in overall. In addition, the general information of Haral restaurants with different business formats, investment in business, sources of investment, number of employees, predominant customer base, business operation factors regarding management, marketing, and finance were found different in overall. Additionally, there were differences in general information among Halal restaurants in terms of Halal certification, factors influencing business operations in operations, and finance.
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