CHARACTER DESIGN INSPIRED BY SOUTHERN IDENTITY. FOR USE IN PRINT DESIGN FOR COMMUNITY ENTERPRISES IN THE SOUTH

Abstract

The objective of this research project is 1) to study the font design and methods, 2) to design characters that reflect the uniqueness of the southern region. In this research, the researcher studied data and theory in character set design and studied general information about southern local identities (Nang Talung) from books and documents and collected the field for data collection by interviewing, observing. Take pictures and record general information related to the shadow play sheep And various contexts of the shadow play, then the data obtained to design the draft on paper and then design it in a computer to create a prototype set of letters and then presented to the community enterprise and font design experts after that Modified and distributed to the community for use on packaging designs or general publications. The character design is inspired by the southern local identity. To be used in print design for community enterprise groups in the southern region (= 4.24) (SD = 0.67). This character design research allows community enterprise groups to express their identity as southern and create recognition for creating products through the upper alphabets. Packaging and can increase the distribution of community products