HOTEL PERSONNEL UNIFORM IDENTITY AFFECTED BY THE COVID-19 (A CASE STUDY OF LET'S SEA HUA HIN AL FRESCO HOTEL.)

Abstract

Hua Hin, Prachuap Khiri Khan province, is a popular tourist destination for both Thais and foreigners with capacity in terms of services, accommodations, hotels as well as arts, cultural and natural tourist attractions. Covid-19 pandemic has impacted the tourism businesses. Firm sanitary measures and service practices, adjusted in line with the situation for the safety of customers and service providers have been undertaken in order to gain trust and credibility. In addition, hotel identity management plays an important role in service selection particularly staff uniforms which are crucial for service provision. The conceptual frameworks of the research consist of 1) design process conceptual framework, 2) physical and aesthetic conceptual framework, 3) identity management analysis conceptual framework and 4) Covid-19 and post Covid-19 usage conceptual framework. The results of the research will formulate learning styles and knowledge adaptation for tourism identity management and hotel service development. This is to support the development, quality of life of in the urban area and development in the rural areas as well as the development and management of identity to increase the capacity and efficiency in management for the improvement of the service quality of the tourism business. In this research, the hotel case study was used at Let's Sea Hua Hin Al Fresco Hotel.