Script writing for New Media on “Nam Prik Long Reur Suan Sunanda”

Abstract

This article aims to study the creative process of script writing for new media on “Nam Prik Long Reur Suan Sunanda” for making video production and publishing on online platforms of the Office of Arts and Culture, Suan Sunandha Rajabhat University. This qualitative research employed the following research tools: documentary research, field survey in the creative process of script writing, in-depth interviews and focus groups with those involved in this new media creation. The data were analyzed and discussed on the result of this creative process in descriptive writing. The research found that the script writing for this video production “Nam Prik Long Reur Suan Sunanda” can be divided into three parts: 1. The plot or main script, 2. The poetry of Nam Prik Long Reur and 3. The rap lyrics. These three parts were combined to be the script for video production to develop a new way of presenting Suan Sunandha’s food culture. The script writing and new media can be integrated the science of performing arts with diverse forms of Art together, including literature, characters, singing, music, photos and motion graphics. This video media is a new phenomenon for presenting Suan Sunanda’s cultural capital to be contemporary and to create more awareness and acceptance in society.