CHINA’S LUSHAN CITY IMAGE DESIGN TO PROMOTE TOURISM
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Abstract
The purpose of this research were to study the image of Lushan City in China, design the image logo of Lushan Mountain, and promoted tourism. The tools used for the research included descriptive analysis, field study, and quantitative research, by which the present situations and existing problems of the Lushan Mountain tourism image were investigated and summarized. The influence of tourists and residents on the tourism image design was evaluated by obtaining the information in the questionnaire. The positioning of Lushan Mountain tourism image design was summarized according to the government planning and policies on Lushan Mountain tourism. The results showed that there were four distinct seasons and abundant tourist resources in Lushan Mountain and shaping the image of Lushan Mountain tourism in all seasons helped promoting Lushan Mountain tourism. Through the study of 8 visual symbols of Lushan Mountain and the colors of the four seasons of Lushan Mountain, a multi-form tourism image logo and related application design of Lushan Mountain were designed. The overall satisfaction rate of the visual image design of Lushan Mountain was analyzed using a 5-point Likert scoring method with the theoretical median value of 3 as the reference value. The discussion results from the experts and tourists on the satisfaction rate of the visual image design of Lushan Mountain tourism showed that in the overall satisfaction of the visual image design of Lushan Mountain tourism and the satisfaction of various other aspects, the overall satisfaction of the visual image design of Lushan Mountain tourism was 4.02, and the mean value of satisfaction in other aspects was between 3.93-4.07, all being higher than the theoretical median value of 3.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารศิลป์ปริทัศน์ ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารศิลป์ปริทัศน์ถือเป็นลิขสิทธิ์ของวารสารศิลป์ปริทัศน์
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