THE CREATION OF NEW IDENTITY IN PHRA NAKHON SI AYUTTHAYA PROVINCE FOR DESIGN GUIDELINE TO COMMUNITY PRODUCT EXHIBITION AREAS

Abstract

This article is part of the research on " Identity Design for Commercial Space of Community's Products and Modification Guidelines Following Area Size" with the objectives of research: (1) to study and analyze cultural identity characteristics that will be used in the community products exhibition area, and (2) to create knowledge in the allocation of community exhibition areas with special characteristics that can be adjusted in size. The research focuses on creating a new identity in Phra Nakhon Si Ayutthaya Province through analysis and synthesis to create a contemporary identity that can be used as a guideline for designing a community product exhibition area based on the identity of Phra Nakhon Si Ayutthaya Province.

The results of the identity analysis of Phra Nakhon Si Ayutthaya Province, through experts and community scholars' characteristics, can be divided into a new identity for use as a guideline for the design of the exhibition area. The new identity of Ayutthaya consists of identity colors, including Ayutthaya cement color, Ayutthaya red color, Ayutthaya gold color, identity shapes, including the shape of 3 pagodas, Wat Phra Si Sanphet, identity patterns, including the top view of the pagoda carp weaving pattern, and identity materials such as clay bricks, teak wood, bamboo, and palm leaves.

The results showed that the creation of Ayutthaya identity can be applied to the design of the exhibition area, which clearly shows the identity in the area and also creates a good image for the community. Including the design of the exhibition area can connect identity and design. The size of the area can be expanded in a special way, with the space raised to 2 floors, making it distinctive, beautiful, and able to be used as a guideline for designing community product display areas appropriately.