An Application of Ergonomics in User Experience Design For Hyperlocal E-Marketplace Mobile Application

Abstract

The purpose of this article is to study user experience design guidelines for hyperlocal e-Marketplace application on smartphone devices. It focuses on finding ways to design an application's wireframe layout. This is a key element in the user experience design process to use the answer as the basis for the visual design of the user interface. The researcher began by conducting user research using semi-structured focus group discussions with 7 Generation Y consumers to find answers about their attitudes and experiences in using the e-Marketplace mobile application. From collecting data and analyzing the results, the researcher was able to summarize the design questions from the user experience strategy, especially in the design of the application layout, as follows: 1) Emphasize simplicity, with only necessary elements. Provide complete information and must be conducive to quick eye swiping. 2) Arrange information and interactive elements proportionally and coordinate the work of the eyes and thumb. 3) Facilitate one-handed use, and 4) Provide a good experience for both during and after use.

In the study, the researcher used the practice-led research method by studying and selecting theories along with designing experiments, and conducting periodic evaluations with the target group. From the research results, ergonomics theories that can be applied to design can be identified and classified into 2 groups: 1) Physical Ergonomics and 2) Visual Ergonomics. The researcher designed a prototype wireframe of an e-Marketplace application to demonstrate the application of ergonomics principles in user experience design. Including for further use in the user interface graphic design process in the next phase.