Graphic Design Based on the Concept of Flora and Fauna in Cātummahārājika Heaven from Thai Theravada Buddhist Cosmology: A Case Study of Lifestyle Products for Generation Z

Abstract

This research aims to study and develop graphic design based on the concept of flora and fauna in Cātummahārājika heaven from Thai Theravada Buddhist cosmological texts, focusing on lifestyle products for Generation Z. The study employs a mixed-methods approach, combining documentary research, systematic reviews, focus group discussions, and practice-led research. The findings reveal that (1) Flora and fauna in Cātummahārājika heaven are diverse and have significant potential for creative application; (2) the concept of heaven in cosmological texts exhibits four primary communication personalities: Casual, Gorgeous, Natural, and Elegant; and (3) graphic designs incorporating the GEOMETRY trend from Graphic Design Trends 2024 received the highest satisfaction from the target audience. The research demonstrates the feasibility of integrating traditional concepts with contemporary design to create distinctive works that meet the needs of modern consumers. This study contributes to the field by offering a novel approach to graphic design that bridges cultural heritage and contemporary aesthetics, potentially influencing future design practices and cultural preservation efforts.