THE IDENTITY DESIGN OF BAN NA GRILLED FISH COMMUNITY ENTERPRISE PHICHIT PROVINCE.

Abstract

Ban Na Grilled Fish Community Enterprise Group, Phichit Province A group of housewives who use smoked food preservation, a traditional method of food preservation. Thai people in the past used to grill and smoke fish. Smoked grilled fish will produce a unique smell and taste from burning. Smoked grilled fish will be browned to prevent rancidity. Not easily spoiled by simple processing process. Making smoked grilled fish is a processed food that can generate income for households. household from the data, the researcher has prepared an identity design of the community enterprise grilled fish Ban Na, Phichit province. The objective is to design an identity, packaging, and online media coverage. Beautiful and memorable Meet the needs of the target audience Increase product value to be more modern. Communication and presentation will use photographs in the design that represent the uniqueness of Ban Na Grilled Fish Community Enterprise. A format that is consistent, meaningful, and able to communicate appropriately. The use of color in the design is consistent in each design. In this design, the concept of "fragrant all over the water" was designed and prepared for the target group is 100 people aged 41-50 years’ old who evaluate their satisfaction with their work from 4 topics: 1. Creativity 2. Functional, useful, ease of use 3. Suitability Can be put into actual production and 4. Design and aesthetics I found the format of the work to be modern, interesting, content, including illustrations that show a beautiful image. The overall satisfaction assessment results were at a large level, with an average score of 4.40